Lady Gaga has taken not only the music world by storm, but the fashion world as well. She is able to go from simple outfits to ones that most would consider to be wild and out there. Here are 50 of those outfits that have helped her get noticed in a world of entertainers.
Nearing the young age of 24, Stefani Joanne Angelina Germanotta more commonly referred to as Lady Gaga has rocketed to global fame is under two years. Playing piano by ear from the age of 4, she proceeded to write her first piano ballad at 13 and began performing at New York clubs at the age of 14, she has now recently thrashed Billboard’s record as the first artist to have her first five singles each reach number one.
To add on to that achievement, she has already earned two Grammys, and has sold over eight million albums as well as over thirty-five million singles worldwide. Some try to attribute her success to her peculiar outfits and her outlandish live performances on stage however the bulk of the credit needs to be directed towards her marketing team.
Her team is devoted to building a loyal fan base and they know precisely what they are doing to cultivate a community of evangelistic fans. Despite your opinion on her music, there’s something to be learned from her marketing prowess and the usage of social media to interact with her fans.
1. Be sure to take your brand into your own hands rather than outsourcing from the start
Before you even consider delegating tasks to somebody else, ensure that you yourself understand what you are doing. In an article produced by AdAge, it was quoted that all parties which work with her on her label, management as well as marketing teams cite Lady Gaga herself as the ultimate brains behind most of her creative and social media ideas and techniques.
“When you’re dealing with someone as good as Gaga, a lot of it is how to stay the fuck out of the way,” said Steve Berman, Universal Music’s president of sales and marketing. “Gaga has worked tirelessly in keeping up daily if not hourly communication with her fans and growing fan base through all the technology that exists now.”
2. Share your brand with and through your audiences
Rather than calling them ‘fans’, Lady Gaga calls them her ‘Little Fame Monsters’, named after her album “The Fame Monster. She took that a step more by tattooing ‘Little Fame Monsters’ on her arm and then shared the picture over Twitter to her fans. It was also noted that, Lady Gaga only restricts professional photographers from capturing her performances rather instead she allows her ‘Little Fame Monsters’ to record and distribute videos of her live performances on YouTube unlike some artists.
3. Shape your brand into something greater than yourself
During her Monster Ball Tour, Lady Gaga recited the “Manifesto of Little Monsters” to dedicate her success to her loyal fans. This might seem strange but most of her fans took it positively.
On a different note, she religiously calls a fan inside the audience during her live performances. She dials the number onstage, the fan who was called is then located and flashed onto the big screen. Now that’s how you make your fans feel like rock stars.
It remains to be seen whether or not Lady Gaga’s prowess will have staying power but one thing’s for sure; she has definitely made waves in the music business and teaching marketers a few things.
So what do you think about Lady Gaga’s future? Will she still be the pop icon she is now or will she lose steam and gradually lose mass appeal?
If you are like me (hopefully for you not so much…) you love shoes. There are so many great shoe resources on the internet that it can be overwhelming at times. There are several sites I have found surfing around the web that are a combination of great places to shop and then good places to get to know what is in style and/or find other people that have a passion for shoes. I put together this eclectic collection of blogs and websites that I check out on a regular basis and thought you might like to give them a look as well.
Common business practices vary among fashion retailers. Some retailers won’t allow their buyers to except so much as a donut from a vendor to avoid any hint an impropriety. Other major retailers allow what is considered for them to be “common business practices”. Most retailers would consider an occasional lunch or sporting event where the vendor is present to be a common business practice. As long as the buyers have a chance to reciprocate in some way there isn’t as much risk that anyone is doing anything shady. However, there are still many retailers out there that will purchase all of a vendors’ poor selling merchandise in exchange for getting a new pool put in their back yard. Check out the following Top 10 Bribes for Fashion Retail Buyers.
You might be thinking, how can a total stranger give me tips for buying my wedding gown? Many women have been planning their perfect storybook wedding since they were young girls. Some girls may have even torn pictures out of bridal magazines, but when it comes right down to it there is much more that goes into this big decision. When you were young you had no idea that you would fall in love with the beach in Hawaii and decide to have a destination wedding. What if you decide to have your wedding in the morning, would you still wear the same gown as you might for an evening wedding? Check out these Top 10 Tips for Picking out the Right Wedding Gown.
They may be called love handles but there’s nothing lovable about them; that flab you carry around your waist is not just an unpleasant sight, it’s also a dangerous health hazard. The fat that settles around your abdomen is a sure indicator that you are susceptible to high blood pressure, diabetes, high cholesterol levels and cardiac diseases. Even if your body weight and your BMI are within healthy levels, you’re at risk if you carry a pot belly.
About one fourth of all fashion designers are self-employed, according to the Bureau of Labor Statistics. If you’re training yourself, you should have a strong educational base. But where do you start? 