Lady Gaga has taken not only the music world by storm, but the fashion world as well. She is able to go from simple outfits to ones that most would consider to be wild and out there. Here are 50 of those outfits that have helped her get noticed in a world of entertainers.
Nearing the young age of 24, Stefani Joanne Angelina Germanotta more commonly referred to as Lady Gaga has rocketed to global fame is under two years. Playing piano by ear from the age of 4, she proceeded to write her first piano ballad at 13 and began performing at New York clubs at the age of 14, she has now recently thrashed Billboard’s record as the first artist to have her first five singles each reach number one.
To add on to that achievement, she has already earned two Grammys, and has sold over eight million albums as well as over thirty-five million singles worldwide. Some try to attribute her success to her peculiar outfits and her outlandish live performances on stage however the bulk of the credit needs to be directed towards her marketing team.
Her team is devoted to building a loyal fan base and they know precisely what they are doing to cultivate a community of evangelistic fans. Despite your opinion on her music, there’s something to be learned from her marketing prowess and the usage of social media to interact with her fans.
1. Be sure to take your brand into your own hands rather than outsourcing from the start
Before you even consider delegating tasks to somebody else, ensure that you yourself understand what you are doing. In an article produced by AdAge, it was quoted that all parties which work with her on her label, management as well as marketing teams cite Lady Gaga herself as the ultimate brains behind most of her creative and social media ideas and techniques.
“When you’re dealing with someone as good as Gaga, a lot of it is how to stay the fuck out of the way,” said Steve Berman, Universal Music’s president of sales and marketing. “Gaga has worked tirelessly in keeping up daily if not hourly communication with her fans and growing fan base through all the technology that exists now.”
2. Share your brand with and through your audiences
Rather than calling them ‘fans’, Lady Gaga calls them her ‘Little Fame Monsters’, named after her album “The Fame Monster. She took that a step more by tattooing ‘Little Fame Monsters’ on her arm and then shared the picture over Twitter to her fans. It was also noted that, Lady Gaga only restricts professional photographers from capturing her performances rather instead she allows her ‘Little Fame Monsters’ to record and distribute videos of her live performances on YouTube unlike some artists.
3. Shape your brand into something greater than yourself
During her Monster Ball Tour, Lady Gaga recited the “Manifesto of Little Monsters” to dedicate her success to her loyal fans. This might seem strange but most of her fans took it positively.
On a different note, she religiously calls a fan inside the audience during her live performances. She dials the number onstage, the fan who was called is then located and flashed onto the big screen. Now that’s how you make your fans feel like rock stars.
It remains to be seen whether or not Lady Gaga’s prowess will have staying power but one thing’s for sure; she has definitely made waves in the music business and teaching marketers a few things.
So what do you think about Lady Gaga’s future? Will she still be the pop icon she is now or will she lose steam and gradually lose mass appeal?
